Triven Meson ™ | AI For Business on Instagram: "I am honestly obsessed with how this brand used a prank to sell razors. The Story: The video is titled The Barber. Wilkinson Sword created a hilarious Valentine's Day campaign where a man goes to get a professional shave for his big date. He has no idea that the barber is actually his girlfriend in a disguise who is testing out the products on him. It is a brilliant way to show off a close shave while making the audience laugh. The Lesson: The big