Heineken launched a cheeky new campaign encouraging people to ditch their screens and socialize in real life. Tapping into irony, the brand roped in Joe Jonas and digital stars like Dude with Sign and Lil Cherry to show what happens when social media goes eerily quiet — because everyone’s out having fun offline. The campaign kicked off in NYC, where Jonas even debuted his new track in a bar, not online. With humor and a twist of irony, Heineken pushed the idea that real connections don’t need Wi
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Heineken launched a cheeky new campaign encouraging people to …
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MR. Film 🎥 on Instagram: "Another round of Heineken! 🍻 Presenting Heineken’s ‘Socials Off Socials’ campaign featuring our fine brother from another mother, Joe Jonas! We’re incredibly proud to have partnered with our friends at @prettybirdpic and the brilliant director duo @bradleyandpablo to bring this vibrant vision to life. A monumental thank you to every single person on our local crew and production teams who poured their hearts into making this 6-day shoot a resounding success. Look at w
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