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Você vende preço ou valor? Descubra com Caito Maia, fundador da Chilli Beans, como transformar produtos comuns (commodities) em objetos de desejo e construir uma MARCA forte que blinda seu negócio contra crises. Nesta palestra, Caito revela por que quebrou sua primeira empresa ao vender "apenas óculos" e como aprendeu que o segredo do lucro ...
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