The Story Behind the Nike Swoosh
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The Story Behind the Nike Swoosh
The Story Behind the Nike Swoosh The Nike Swoosh: one of the most recognized logos in the world. But did you know it was created for just $35? In 1971, Nike was just starting out. The brand's co-founder, Phil Knight, needed a logo for his new athletic shoe company. He turned to a design student, Carolyn Davidson. Carolyn sketched several ideas ...
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Nike Swoosh Logo
Nike’nin ünlü “swoosh” logosunun kısa hikâyesi şöyle: 1971’de, Oregon’da grafik tasarım öğrencisi Carolyn Davidson tarafından tasarlandı. Phil Knight (Nike’ın kurucusu), o dönem öğretmenlik yaptığı üniversitede Davidson’dan şirket için bir logo çizmesini istedi. Nike’ın adı Yunan zafer tanrıçası Nike’den geliyordu; bu yüzden Davidson, hareketi ve hızla ilerlemeyi simgeleyen basit bir çizgi oluşturdu. Ortaya çıkan “swoosh” (yani o kıvrımlı işaret), hem kanadı hem de hareketin ivmesini çağrıştırıy
Nike’nin ünlü “swoosh” logosunun kısa hikâyesi şöyle: 1971’de, Oregon’da grafik tasarım öğrencisi Carolyn Davidson tarafından tasarlandı. Phil Knight (Nike’ın kurucusu), o dönem öğretmenlik yaptığı üniversitede Davidson’dan şirket için bir logo çizmesini istedi. Nike’ın adı Yunan zafer tanrıçası Nike’den geliyordu; bu yüzden Davidson, hareketi ve hızla ilerlemeyi simgeleyen basit bir çizgi oluşturdu. Ortaya çıkan “swoosh” (yani o kıvrımlı işaret), hem kanadı hem de hareketin ivmesini çağrıştırıy
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留下印記，永不停歇：Swoosh 。Nike TW
留下印記，永不停歇：Swoosh 。Nike TW
nike.com
May 15, 2022
"The iconic Nike 'Swoosh' logo, which has become one of the most instantly recognizable emblems globally, has a fascinating origin story. In 1971, Carolyn Davidson, a talented graphic design student at the time, was tasked with creating a logo for Nike. Remarkably, she was paid a mere $35 for her groundbreaking design work. Despite its modest beginnings, the Swoosh logo has evolved to embody Nike's unwavering dedication to excellence and innovation in the world of athletics. Over the years, the
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"The iconic Nike 'Swoosh' logo, which has become one of the most instantly recognizable emblems globally, has a fascinating origin story. In 1971, Carolyn Davidson, a talented graphic design student at the time, was tasked with creating a logo for Nike. Remarkably, she was paid a mere $35 for her groundbreaking design work. Despite its modest beginnings, the Swoosh logo has evolved to embody Nike's unwavering dedication to excellence and innovation in the world of athletics. Over the years, the
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