Kwanzaa The seven principles are: Umoja (Unity): To strive for and maintain unity in the family, community, nation, and race. Kujichagulia (Self-Determination): To define ourselves, name ourselves, create for ourselves, and speak for ourselves. Ujima (Collective Work and Responsibility): To build and maintain our community together and make our brothers' and sisters' problems our problems and solve them together. Ujamaa (Cooperative Economics): To build and maintain our own stores, shops, and ot

20K views · 396 reactions | The principle for Dec. 29 is Ujamaa (Cooperative Economics): To build and maintain our own stores, shops and other businesses and to profit from them together. Dr. Maulana Karenga is the creator of the PanAfrican cultural holiday Kwanzaa and the Nguzo Saba--(The Seven Principles) and author of the authoritative text entitled Kwanzaa: A Celebration of Family, Community and Culture. | Make It Plain | Facebook