Social Samosa unveils Social Media Calendar 2024
Jan 11, 2024 · From Chief Marketing Officers to social media managers, effective planning is the cornerstone of success for marketing professionals. As we enter the new year, the focus is on developing content plans, and this calendar provides a valuable tool to strategically choose the occasions you want to capitalize on.
Bold ideas need fearless selling with deep conviction: Himanshu …
Nov 7, 2024 · Bold ideas need fearless selling with deep conviction: Himanshu Saxena Himanshu Saxena, COO & MD of BBH India and a jury member for Social Samosa's 30under30, emphasises the importance of genuine curiosity, embracing AI and data, and fostering diversity & inclusion in the advertising industry.
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
Dec 5, 2023 · CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.
When missing out drives buying in: The rise of FOMO marketing
Nov 19, 2024 · The use of FOMO has been a reliable cornerstone for marketers to permeate and tap into something very primitive inside the sapiens' brains.
Topical Spot - Social Samosa
Dec 13, 2024 · Heartwarming Christmas Ads that stole the show this year. This year’s Christmas ads captured the magic of the season with heartwarming stories, touching narratives, and a powerful message of unity, reminding us of the true spirit of the holidays.
Brands turn Monday blues into marketing gold with humor
Nov 18, 2024 · Brands turn Monday blues into marketing gold with humor & relatability Brands have been using Monday blues as a way to connect with audiences, blending humor and relatability to make the start of the week more enjoyable.
Clicks, culture, and collabs: Why India is the new playground for ...
Nov 25, 2024 · The beginning. Lilly Singh, an Indo-Canadian YouTuber, visited India in 2017 to promote her book ' How to Be a Bawse'.Her tour across cities like Mumbai and Delhi celebrated empowerment and resonated with Indian audiences, thanks to her cultural roots and relatability.
Campaign Spot - Social Samosa
2 days ago · UltraTech Cement transforms billion logos into AI and AR enabled home building expert in latest campaign. As part of this campaign, UltraTech Cement has introduced ‘UltraTech Se Poocho’, combining AI Vision, Augmented Reality with Generative AI to empower Indians with expert home-building guidance.
Experts share ad campaigns that empower women beyond …
Mar 11, 2024 · In an interview, Specht mentioned that she wanted “a more assertive, more contemporary real woman, and wanted it to benefit the women.”. While advertisements have attempted to change the course in the last few decades, society’s perception of how a woman should be has been highlighted much more than how a woman wants to be seen and treated.
Purpose or popularity? The battle brands face in the digital age
Nov 21, 2024 · For years, purpose has served as a North Star for brands wanting to connect with consumers on a deeper level. In its truest form, purpose goes beyond a brand’s functional benefits to embed core values into the very mission of the brand.