Jun 24, 2025 · Inspired by the classic uniforms worn by the Blues upon their inception in 1967, the fan-favorite Blues brand identity and logo have been emboldened for a new era.

Jun 24, 2025 · This new version of the Blues’ primary logo features a simplified two-colour presentation, removing both white and dark blue that the Blues had been using in their logos …

Dec 2, 2025 · It’s the name of the famous tune Saint Louis Blues, written by W.C. Handy in St. Louis as he reflected on his beloved one morning. Consequently, a symbolic element for the …

Jun 24, 2025 · “The heritage jersey reflects the rich, compelling history of the St. Louis Blues, and it is one of the most classic jerseys in the National Hockey League,” owner Tom Stillman said …

Jun 24, 2025 · The St. Louis Blues dropped their new logo, which took inspiration from their original look in the NHL, on Tuesday.

Nov 9, 2025 · The St. Louis Blues logo stands as one of the most recognizable symbols in professional hockey. A single blue note, angled with purpose, has represented this NHL …

Jun 24, 2025 · Beyond the uniforms, the Blues’ rebrand includes redesigned wordmarks, a custom font, and new secondary and tertiary logos that celebrate St. Louis’ deep musical and …

Jun 24, 2025 · The St. Louis Blues bring back their original blue note and introduce new city-inspired logos for the 2025-26 NHL season.

Jun 24, 2025 · The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic …

Jun 24, 2025 · The Blues put a fresh spin on the Fleur-de-lis, paying tribute to the city’s French heritage. This new version bends the classic symbol with a treble clef to keep the musical …