Dec 19, 2025 · Discover what a SWOT analysis is, how it works, and how to perform one to identify strengths, weaknesses, opportunities, and threats in business or planning.

In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique …

What is SWOT Analysis? SWOT stands for S trengths, W eaknesses, O pportunities, and T hreats. A SWOT analysis is a framework to help assess and understand the internal and …

Jan 2, 2026 · While it may sound difficult, it’s actually quite simple. Whether you’re looking for external opportunities or internal strengths, we’ll provide you with a template and walk you …

Conducting a SWOT analysis is the first step to gaining insights into your company's strengths and weaknesses. A SWOT analysis gives you a clear picture of where your company excels …

Apr 17, 2025 · SWOT analysis is a framework for identifying and analyzing an organization's strengths, weaknesses, opportunities and threats. These words make up the SWOT acronym.

Aug 28, 2025 · In this guide, I will explain what a SWOT analysis is, how and when to conduct a SWOT analysis, and the pros and cons of the framework.

Jan 4, 2026 · That’s exactly what SWOT analysis does, and businesses worldwide have been benefiting from it for years. In this article, you’ll learn how to conduct a SWOT analysis, …

Mar 18, 2025 · What Is a SWOT Analysis? A SWOT analysis considers strengths, weaknesses, opportunities, and threats to help a business develop strategies, identify risks, and plan for the …

Apr 15, 2024 · Use SWOT analysis to uncover strengths, weaknesses, opportunities & threats. Includes examples and free templates to guide your strategy.