Welcome to Web Tools Google Web Tools provides resources to help you improve your site's structure, the way it's displayed in Google search, and the quality of its user experience. Web …

Google tries to show customers the kind of nearby business they’d like to visit. You can use your Business Profile to improve your business’s local ranking. Learn more about how Google …

Use data to optimize your Search campaigns After your campaign starts showing ads, you can easily monitor your results using either the Overview or Campaigns page. Key performance …

If you're new to Google Ads, using automatic bidding is a simple way to manage your cost-per-click (CPC) bids. As you get more detailed insights on what's working for you, you might want …

The retailer reviews Google Ads recommendations to find optimization opportunities. Based on these suggestions, they change their bidding strategy from Maximize clicks to Maximize …

How it works Optimization Score during campaign construction Optimization score during campaign creation is calculated in real-time, based on the settings of your new campaign as …

How does Google Ads calculate optimization score? Optimization score is calculated in real-time, based on the statistics, settings, and the status of your account and campaigns, the relevant …

AI Max is a comprehensive suite of targeting and creative features. Two main features, search term matching and asset optimization, leverage Google AI to optimize your ads in real time …

Getting started with Search Console If you're interested in improving your site's appearance on Google Search, and you're willing to put in a little time learning about search engine …

To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads: …