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  1. Customer experience - Wikipedia

    Customer experience (CX) refers to the cognitive, emotional, sensory, and behavioral responses of a customer during all stages of interaction with a product or service, including pre-purchase, …

  2. What Is Customer Experience (CX)? – Forbes Advisor

    Jun 12, 2024 · What Is Customer Experience? Customer experience describes the overall interactions a customer has had with a brand right from the point of awareness to purchase to loyalty or churn.

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  3. What is customer experience (CX)? - IBM

    Aug 17, 2022 · Customer experience, or CX, is a holistic account of customers’ perceptions that result from all their interactions with a business or brand, whether online or in store. Customer experience …

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  4. What is CX (Customer Experience)? | McKinsey

    Aug 17, 2022 · CX, or customer experience, encapsulates everything a business or an organization does to put customers first, managing their journeys and serving their needs.

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  5. What is customer experience (CX)? - Oracle

    What is customer experience (CX)? Customer experience (CX) refers to how a business engages with its customers at every point of their buying journey—from marketing to sales to customer service and …

  6. What is customer experience (CX) and why is it important?

    Aug 19, 2024 · What is customer experience (CX) and why is it important? Customer experience (CX) is the sum total of customers' perceptions and feelings resulting from interactions with a brand's …

  7. What Is Customer Experience? The Ultimate Guide | Salesforce

    Customer experience (CX) includes every interaction a customer has with your brand, from the first point of contact to ongoing support. It’s the overall perception a customer forms based on their interactions …