If you have a young child at home—or heck, even know a young child!—then you likely know all about Squishmallows. The super ...

The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

This set may be $20, but that’s because you’re basically getting two sets in one. This 246-piece camping adventure set ...

We finally made it to 2025! We couldn’t be more thrilled for all the newness set to come our way, especially in the world of ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

Similarly, the Squishmallow craze, which predates the more recent Jellycat frenzy, saw Gen Zers and Millennials clamor to get their hands on one of the bulbous stuffed toys. In 2021, a kids store in ...

A new year is upon us … and that means Valentine’s Day is just around the corner! Time to start thinking about gifts of ...

What were earlier relegated to conventions of childhood now make it well past adolescence without embarrassment, thanks to ...

Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according ...

Shoppers typically tighten their budgets after celebrating the holidays and the new year. Luckily, $20 goes a long way at ...

Is there anything better than feeling cute and comfortable? How about a deal on the Squishmallows Cam Cozzzy Sandal? Crocs is selling up to 47% off on the Squishmallows Cam Cozzzy Sandal for a ...