Most landing pages fail because they try and do too much. Good landing pages keep things simple and lazar-focused ...

AI slop. It's here, it's ruining the web, and everybody hates it. Is this the end? Or, does it represent a massive ...

Part of the problem with everything nowadays is the emphasis on metrics: bigger is better, quantity beats quality, more ...

Landing pages aren’t complex. But there are some rules and best practices you need to be aware of if you want them to actually convert. Keep All The Important Stuff Above The Fold The “fold” is the ...

Most creators build their businesses on sand. If you have an audience, whether it's on TikTok, YouTube, or Instagram, guess ...

Building out an email list is the single most important thing you can do as a creator. You can have a million followers across a slew of social media accounts, but if you don’t have them on your ...

Mailchimp deleted my account for using an affiliate link (affiliate marketing is prohibited) and their list system forces you to pay for duplicate subscribers. Stop paying more for a platform that ...

Social media users (they’re called that for a reason, by the way) spend around 3+ hours a day scrolling through TikTok, Instagram or X. And remember: social media is 99% marketing and advertising.

Most creators delay building an email list because they think they need a website. You don’t. Tools like ConvertKit (now called Kit) and Manychat let you collect subscribers, nurture them, and even ...

Email is important. It’s where your real audience lives, not the one you rent off of Big Tech on social media platforms. The cost of running a mailing list varies from free to close to $1000 per month ...