Short videos are proving the most effective format for brand recall, with 53% of consumers citing them as key for awareness, ...

According to reports, the review covers all global markets and includes media planning, buying, and activation duties ...

Navonil Chatterjee will also be Managing Partner for Crossbow Insights, the research division of Creativeland Asia ...

Soumya Gawri and Anuja Jain profile - advertising news, marketing, digital news & updates at Exchange4media.com ...

Agencies might successfully extend into marketing-led consulting (customer journeys, brand transformation, experience ...

AI has become a common expectation rather than a unique differentiator, influencing venture capital decisions through what is ...

Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, talks about their recent KwikGPT, marketing strategy, and more ...

Ram Madhvani, Creative Director and founder of Equinox Films, decodes with e4m the complexities of telling stories under ...

Experts predict that by 2030, consumers won’t avoid ads, they’ll seek them out. AI, especially generative and conversational, ...

A look at each of the creators in the Top 10 list - their journeys, brand collabs, follower count and the net worth ...

The convenience and ubiquity with which these platforms enter consumers' lives make them increasingly popular for shopping ...

In an industry defined by technical specs and network maps, one ad chose metaphor and companionship over machinery and ...