Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.

Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO ...

Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began ...

Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.

Search Engine Land » SEO » Google December 2024 core update rollout is now complete Chat with SearchBot Please note that your conversations will be recorded. The fourth, and I suspect, last core ...

Search Engine Land » SEO » Google December 2024 spam update unleashed Chat with SearchBot Please note that your conversations will be recorded. Google has unleashed a new search spam update ...

This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.

Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.

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