Gift Article. Share. Expand. McCann Worldgroup is making periodic job cuts. (Ad Age illustration/Adobe Stock ph ...

WPP reported a first-quarter sales decline but said tariffs have not impacted client spending and reaffirmed its guidance.

Brands have gradually been spending less on agency partnerships as they allocate an increasing percentage of their marketing ...

As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become ...

Purpose marketing expert Thomas Kolster breaks down the best and worst ads. Among the notable campaigns for March 27: Telekom’s climate catastrophe in miniature, Tiffany’s new use for its iconic blue ...

Economic volatility is exposing the complexities of the TV ad marketplace, and the ways upfront models have and haven't evolved to meet modern marketing demands. Donna Speciale discusses ...

The 2025 Ad Age Small Agency Conference & Awards takes place in Toronto, July 22-23. The final deadline for 2025 Ad Age Small Agency Awards submissions is April 16. Consultants, advisors and agency ...

The water brand is rolling out the first global campaign in its 89-year history as it tries to convince consumers they need better water.

Ford, which leads other automakers in U.S.-made vehicles, offers employee-based pricing in a limited-time deal.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

An emotional film from The Hospital for Sick Children (aka, SickKids) depicts the complex fight patients, families and hospital staff face for every child’s birthday in a campaign to celebrate ...