Netflix has announced that it is partnering with toy companies Mattel and Hasbro in an “unprecedented” deal that will launch a wide range of products based on the franchise. Mattel and Hasbro will be named global co-master toy licensees, giving the companies free rein to develop any KPop Demon Hunters products starting in 2026.

The two toy companies have been named co-master licensees for the franchise, with plans to roll out a slew of products throughout 2026.

Netflix animated extravaganza KPop Demon Hunters has broken almost every record in the streamer’s book but perhaps its most astonishing achievement hasn't come to light.

Right now, KPop Demon Hunters is captivating those who watch it with a Netflix subscription, it's breaking Netflix records, and it's dominating the music charts. This entry on the 2025 movie schedule has taken the world by storm,

"Writing this song helped me through a hard time...I hope that sharing it can help others too," EJAE said of her new single.

Released in 2017, the ultra-violent The Villainess is a South Korean action thriller directed by Jung Byung-gil, which was inspired by Luc Besson's La Femme Nikita. It follows a young woman who was trained from childhood to be an elite assassin, until she embarks on a rampage of violence to seek revenge and finally earn her freedom.

Everyone has theories about why Sony Pictures Animation’s “KPop Demon Hunters” turned out to be such a massive phenomenon on Netflix, surpassing everything else to become the streamer’s most-watched original movie.