The NBA will bring back the voice of late announcer Jim Fagan, with the help of artificial intelligence, in an effort to boost ...

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

If The Athletic would like to fund a story on me trying to “eat sushi like Zach Harper,” I think the results might surprise ...

This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! I ...

What was that phrase from Game of Thrones? “What is AI may never die?” It’s something like that. A bit concerning, really.

NBC announced this week that it will use AI to recreate the voice of Jim Fagan, the voiceover artist whose narrations on NBA ...

NBC is using AI to bring back the voice of a beloved NBA announcer. But he died in 2017. It's weird. And more than a little ...