Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

Half of Gen Z Americans consider themselves mom and dad — to their pet, according to new research. Older generations don’t.

Despite challenging market conditions, Gen Z is making strides in homeownership in these unexpected cities. China Changes ...

On the outside, it's like, ‘Oh my God, Duolingo just taught Gen Z phrases,’” says Parvez, who has spent the last four years ...

For South Africa’s Gen Z, financial brands are no longer just service providers, they must be partners in financial ...

With almost one in 12 (7%) of UK drivers having their car stolen in the last five years, it is revealed that Gen Z are the ...

Gen Z is just one of the names given to different age groups in society, along with millennials, Gen X, Gen Alpha, and Boomers. More than just nifty wording, these terms have connotations on how ...

While generational tensions and disagreements have sparked resentment in places like the workplace between Gen Z and baby ...

Generational differences often lead to friction, and certain habits of the Baby Boomer generation can be a source of ...

Kenya's youth account for 75 percent of the population. In the last general election, our voting bloc was the largest, and ...

Virat Kohli has significantly influenced the perception of Test cricket, making it appealing to a younger audience amid the ...

The newest Pokémon game isn’t even out yet and we already have additional leakers trying to share information about the next generation of games likely to relea ...