We've been hearing a lot in the past year about the rise of digital twins in advertising. They've been used in the automotive ...

The clothing retailer said the models would retain rights over the digital replicas and their use by the company.

The fashion industry is at the cusp of a technological revolution as H&M announces its intention to create digital clones of its human models. This groundbreaking initiative has sparked a dialogue ...

Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for an industry grappling with both the technology’s potential and its impact ...

The response has been expectedly mixed. While some AI enthusiasts are excited about the possibilities of the technology ...

H&M sales miss forecasts after shutting shops - The Swedish fashion giant also posted a drop in profits for the latest ...

Forever 21’s Do Won and Jin Sook Chang were the district’s reigning king and queen. Do Won Chang was just 18 years old when ...

Forever 21’s bankruptcy and store closures mark the end of the first fast fashion era. What comes next will be defined by ...

We think the dress looks like it could be this knitted H&M number, which would be ideal for a holiday outfit. Historically, we've found Amanda loves a green moment and she's smashed it with this bold ...

It features some of the key wardrobe staples H&M is known for — bomber jackets, mini dresses, fitted tops, one-pieces — all reimagined with Butrym's whimsical, romantic flair. Think a cocktail ...

My friend explained that rather than buy maternity-specific clothing, she tried to buy only things that she would wear regardless of the shape of her current body. I loved this idea! I too wanted ...

East Coast insouciance meets boardroom bravado in H&M Studio's spring/summer 2025 collection - a drop I'm saying wouldn't look out of place on the set of Miami Vice or The White Lotus. As expected, ...