From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated ...

Dentsu Group Inc and Toyota Motor Corp have agreed to form a business alliance and establish two companies to improve Toyota's communications and digital transformation strategy, Dentsu said in a ...

YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic ...

The Treasury Department is preparing to formally exempt crypto holdings from the Corporate Alternative Minimum Tax (CAMT), which would eliminate a potential multibillion-dollar tax liability for ...

Black Friday 2024 rewrote the playbook for holiday retail, setting new sales records, ushering in mobile-first shopping, and unleashing bold, creative campaigns from leading brands. With the 2025 ...

AstraZeneca is the latest Big Pharma to unveil a digital direct-to-consumer platform offering certain medicines at heavily reduced prices to cash-pay patients. AstraZeneca Direct will go live Oct. 1, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As market conditions become even more unpredictable, the instinct for many businesses is to ...

In losing Jayden Reed, the Green Bay Packers lost a lot in the way of sheer offensive production. Last season, Reed led the team in catches and receiving yards and entered this year as the Packers’ ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

The European Union’s new strategy to reinforce partnership with India holds immense promise for India-EU cooperation on tech and innovation ecosystems. This month, the European Union unveiled its new ...