The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.

It also plugs the retailers into Amazon’s existing advertising customers, as brands already using Amazon’s ad system can choose to place their ads on third-party sites. The se

Amazon Retail Ad Service, which the retail and ad tech giant announced on Thursday, basically gives third-party e-commerce sites a way to mimic Amazon’s ad experience by showing product ads from brands that sell through their stores and apps.

The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites. The post Amazon’s new Retail Ad Service brings RMN to the masses appeared first on MarTech.

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.