Marketing Dive

Walmart balances whimsy with value in Dr. Seuss-inspired holiday ads

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around ...
Hosted on MSN

Walmart Black Friday ad is here — I'm vetting the best deals on TVs, laptops, phones and more

Walmart has finally confirmed that it will begin its massive “Black Friday Deals” event on Monday, November 25. Walmart isn’t looking to lower expectations either, claiming the sale will offer ...
Fast Company

Walmart and Amazon are now duking it out in the advertising universe

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Walmart is buying a TV maker. Amazon recently rejiggered the price for its streaming service. What ...
KTVZ

Walmart is the latest advertiser to pull ads from Elon Musk’s X

New York (CNN) — Walmart confirmed on Friday that it is not advertising on X, the social media platform owned by Elon Musk and formerly known as Twitter. “We are not actively advertising on X. This ...
Hosted on MSN

Walmart Black Friday ad just revealed — $199 iPhone 13, $398 65-inch Samsung TV and more

It's official — Walmart's Black Friday shopping event will kick off early on Monday, November 11 (in-store shopping begins November 15). The retailer recently released its much-anticipated Black ...

Thanksgiving for under $4 per person; buy 2 deals on chips and salsa

Walmart and Aldi offer low prices on turkey, stuffing and other Thanksgiving sides. Plus grocery deals on pork chops, ...
RBR

Walmart to produce 1,500 ads this year

Walmart is placing a large portion of its TV budget into spot this year, rolling out price-comparison ads against local retailers in 60 markets this year, up from 50 last year, reports AdAge. It’s ...
MediaPost

Walmart Ad Sales Jump 33% To $3.4B, Consumer Spending Strong

Walmart’s $2.3 billion buyout of smart-TV maker Vizio may be stealing headlines, but the retailer’s new financial results offered plenty of other insights into its growth plans. Topline results beat ...