Joanna Gaines celebrated the launch of her own Barbie doll and dollhouse with a pink-themed office party at Magnolia HQ. The Joanna Gaines Barbie and townhouse debuted at Silobration and will be ...

Mattel just released the Stevie Nicks Bella Donna Barbie Doll which you can now buy online at Amazon, Mattel, and Walmart. Shop Stevie Nicks Barbie ...

For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their ...

Mattel lays bare the impact of global tariffs as holiday shopping begins - It is the first time that Mattel has missed on ...

For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their ...

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the ...

Barbie’s Diwali doll is dressed in a festive, Moonlight Bloom set with a choli top, floral Koti vest and lehenga skirt ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Mattel is spotlighting the Queen of Rock and Roll, Stevie Nicks, with her second Barbie doll inspired by her debut solo album 'Bella Donna.' ...