Joanna Gaines transformed Magnolia headquarters into a real-life Barbie dreamhouse on Wednesday2. The Fixer Upper star, 47, ...

Joanna explained that the dollhouse was inspired by Barbie products from the decade, elements from her childhood home, and “a ...

Joanna Gaines' friends and family threw her a surprise party to celebrate the launch, and it was nothing short of a dream.

For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

There are a lot of cat trees available now that aren’t total eyesores, but they tend to get pretty expensive, and even the ...

Some of my most vivid childhood memories involve my beloved American Girl dolls. My first was Felicity, a historical doll ...

Attention all you witches and gold dust women: a Stevie Nicks Barbie is coming to these digital spaces near you. Here's where ...

Mattel celebrates Debbie Allen with a Barbie doll, honoring her legacy as founder of the Debbie Allen Dance Academy.

Investors in Mattel are eagerly awaiting the company's announcement, hoping for news of surpassing estimates and positive guidance for the next quarter. It's worth noting for new ...

Debbie Allen has left an indelible mark on entertainment, and Mattel is making sure the world remembers her name with a new ...

Review: Aimed at kids but ideal for anyone wanting a pleasant, relaxing game, Barbie Horse Trails is a fun and chill adventure.