And while the nods to ‘90s nostalgia are strong, shoppers are quick to point out that this affordable lip liner holds its own ...

This DIY calendula lip balm recipe is a soothing herbal remedy for dry, cracked lips. It is one of my absolute favorite lip ...

Available in 12 shimmering shades — and at just $9 a pop — it’s easy to see why shoppers are stocking up on this affordable plumping lip gloss. Why not try a shade or two of Covergirl Clean ...

Lip gloss keychains are taking over the beauty world and proving to be the accessory of the season. Here's how to shop *or* ...

SZA launched her own makeup line, Not Beauty, on April 16 with a trio of lip glosses (which she secretly wore during her ...

The lip gloss market has grown strongly in recent ... and it’s really beautiful because it’s very simple, but it makes a big statement—especially with the new formulas”.

Not to mention that lustrous formulas are easy on the eyes—and algorithm. It’s the reason a TikTok video of someone applying ...