On February 19, Redburn Atlantic analyst Omar Sheikh initiated coverage of the stock with a “Buy” rating and a $400 price ...

Connected Data, Connected Customers A customer shops online, browses your mobile app, then visits your physical store. Each interaction holds a piece of their story-preferences, behaviors, needs. The ...

In a report released today, Daniel Ives from Wedbush maintained a Buy rating on Salesforce (CRM – Research Report), with a price target of ...

Hightouch, the leading data and AI platform for marketing and personalization, today announced that it has raised an $80 million Series C at a valuation of $1.2 billion. The round was led by Rajeev ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses ...

We believe Pegasystems is well established in the business process management software niche and further benefits from related customer relationship management applications. We expect the firm to ...

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, ...

Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.

In 2024, the S&P 500 IT Sector Index outperformed the broader S&P 500 Index, rising approximately 36% compared to a 23% ...

CRM giant Salesforce has conducted layoffs of managers, directors, salespeople, marketers and others ahead of Q4 earnings as it increases investments in AI and GenAI opportunities.

Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as ...

While in Hong Kong, search engine marketing (SEM) ad spending reached HK$5.3 billion in 2024, accounting for 15% of media share, according to AdmanGo. Among SEM ad spending, text ads represented ...