Search Engine Land » PPC » Marketing attribution models ... to assign credit within a session. Salesforce uses CRM data to track the entire customer lifecycle, from lead generation to sales ...

Artificial intelligence has transformed entire industries in just a few short years. From the rise of machine learning to the ...

We recently published a list of 15 Best Big Tech Stocks to Buy According to Analysts. In this article, we are going to take a look at where Salesforce, Inc. (NYSE:CRM) stands against other best big ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively. Learn more!

AI marketing has the potential to optimize your strategy, streamline processes and boost ROI. Learn how to boost efficiency ...

Connected Data, Connected Customers A customer shops online, browses your mobile app, then visits your physical store. Each interaction holds a piece of their story-preferences, behaviors, needs. The ...

Three founders who built out one of the bigger startups in risk management are scaling a new company to take on another pain ...

Hightouch, the leading data and AI platform for marketing and personalization, today announced that it has raised an $80 million Series C at a valuation of $1.2 billion. The round was led by Rajeev ...

HubSpot faces strong competition from Salesforce, Microsoft, Oracle, SAP, and others both large and small. We believe the legacy providers are most at risk for market share loss, but we also believe ...

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, ...

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