B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. The post Why buying-group marketing beats ABM every time appeared first on MarTech ...

Notable updates from the travel agency network includes new SuperAgent tiers, a new CRM-agnostic API and updated ...

Klaviyo B2C CRM unifies marketing, service, and analytics to power a new era of growth and customer relationships. BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the company that powers smarter ...

"Quickbase is another great example of a fast-growing company that is expanding their use of BillingPlatform to automate the entire revenue management lifecycle on a single, commo ...

AI-driven conversational interfaces, such as chatbots and voice assistants, can simplify this process by allowing users to ...

A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.

This collaboration aims to drive value from AI by launching three initiatives: Semiconductor Sales Accelerator, Seller for ...

In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

AI has led to a boom in new startup creation and deal making, and BI startups that have strong founding teams and investor ...

Many people find it challenging to generate leads and manage them effectively. Converting leads into loyal customers can be greatly impacted by knowing the right strategies and resources. Businesses ...

In the fast-evolving digital world of today, companies are using technology to supercharge their customer relationship management (CRM) strategies. With mountin ...

Tactile Systems projects 2025 full-year revenue between $316 million and $322 million, representing an 8%-10% year-over-year growth. Guidance assumes 8%-10% growth in the Lymphedema product line and 6 ...