Amazon has rolled out a new storefront featuring apparel, home goods, electronics and other items priced below $20, to fend off growing competition from discount upstarts Temu and Shein. Called "Amazon Haul," the storefront is accessible through the ...

Amazon undoubtedly aims to offer a competitive and trustworthy alternative to low-cost platforms like Shein and Temu. Amazon claims they screen all Haul products for safety, authenticity, and regulatory compliance. These promises, paired with Amazon’s robust customer service infrastructure, make Haul a truly formidable offering.

Amazon promises that nothing in the Haul category will be more than $20 — and most items will be closer to $10. As an added bonus, Amazon offers an A-to-Z Guarantee, which guarantees all items are authentic and safe — and you have a hassle-free remediation process for products sold and fulfilled by the brand's selling partners.