"Amazon’s online fashion revenues are now behind both Shein and Walmart," the ECDB report said. Haul, Amazon's new economical online retailer, will keep prices capped at $20. However, most of the products will be less than $10. Amazon's press release cited examples of some of these budget-friendly items:

Amazon Haul was unveiled Wednesday in beta form, designed to compete with Chinese retailers Temu and Shein on sales of ultra-low price products.

Amazon’s new low-priced marketplace is a likely attempt to compete with retailers like Shein and Temu, which the company reportedly views as a growing threat.