First announced in May 1925, the model has enjoyed eight generations and hundreds of bespoke customisation projects to make each Phantom unique.

As the Rolls-Royce Phantom nears its centennial anniversary, the world’s most iconic luxury car continues to push the boundaries of what it means to ride in style. This isn’t just a vehicle; it’s a sanctuary on wheels,

Commissioned by a client in China to celebrate 2024, which was the Year of the Dragon, the Phantom Dragon has several custom touches that differentiate it from any other Phantom out there. Read: One-Off Rolls Royce ‘Goldfinger’ Phantom Has A Real Car-Shaped Gold Bar On The Console

British carmaker Rolls-Royce unveiled the Phantom Dragon, a one-off build based on the Extended version made for a customer in China

Rex Harrison was known for his portrayal of distinguished gentlemen, and his car perfectly reflected that image. The Rolls-Royce Phantom V was the epitome of luxury motoring in the 1960s. Imagine Harrison,

The Phantom nameplate has now been around for a whole century. Click here for an opulent stroll back through time

The early history of the Phantom is fascinating. See back in 1925, Rolls-Royce only sold chassis, which you then took to your preferred coachbuilder for bodywork and personalisation; back then such commissions included fitting a safe in one,

Rolls-Royce has unveiled the Phantom Dragon, a one-of-a-kind model inspired by the legends of Chinese dragons. This exclusive Phantom Extended was conceptualized by the Private Office Shanghai for a Chinese client.

The master artisans at Rolls outdo themselves with floating mythical creatures in the cabin's woodwork and starlight headliner

Rolls-Royce Motor Cars celebrates the centenary of its most iconic model, the Phantom, a name synonymous with unparalleled luxury and engineering excellence. First launched in 1925, Phantom has stood as the epitome of motoring sophistication for eight generations,