Beauty influencer Judy D shares a transformation tutorial from manatee to kawaii. A military operation Americans didn’t ...

Following one of RawBeautyKristi’s makeup tutorials step by step to see how it translates in real life. Honest results, ...

Manushi Chhillar shared a video on her YouTube channel where she recreated her Miss World 2017 finale makeup. The tutorial ...

In her in-depth video tutorial, Hughes points out the “white halo” her “double lip line” naturally creates around her mouth, ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. “A natural fit, Béis and Rare Beauty both share a commitment ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Call it a match in celebrity-founder, reader-beloved brand heaven: Shay ...

Selena Gomez knows what’s good for business. Since the Only Murders In the Building star launched her Rare Beauty cosmetics line in 2020, the brand’s revenue has continued to soar, officially making ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Selena Gomez is giving fans a rare glimpse at her ...

In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

That’s why the debut fragrance from Rare Beauty feels so disruptive. The brand spent more than two years developing the scent and also a custom bottle, collaborating with occupational therapists and ...

Red mild chili peppers are the inspiration for a new range of color palettes in a collaboration between Selena Gomez and a Mexican seasoning favorite. The Rare Beauty+Tajin Cheek and Lip Set — which ...