As is the case with just about any industry, there are both ethical and unethical ways to make tequila. From farming agave to ...

Chace Crawford talks PATRÓN’s Citrus Circuit cocktail, his first F1 Austin experience, and why tequila’s the only drink he’ll touch.

New York City’s historic Seaport came alive as more than 35,000 food lovers, chefs, mixologists, and culinary creators ...

A newer expression of tequila, Cristalino has been all the rage in Mexico for years. Now, its surging popularity in the U.S. points to its winning formula in a growing segment of the spirits market.

Did you know that you can play Roblox with a VR headset? It's not a widely known feature, as many households don't have a virtual reality device readily available. The first VR headsets required a ...

The best añejo tequilas balance agave and oak influence to create complexity and depth. One of the world’s most recognizable brands tequila, Patrón shows that a large-scale producer can do things the ...

Virtual reality headsets are great on their own, but the right accessories can make them more comfortable, practical and immersive. You might want a softer facial interface or a silicone face cover to ...

HAMILTON, Bermuda, Aug. 21, 2025 /PRNewswire/ --PATRÓN® Tequila proudly announces a striking new visual identity for its legendary bottle and packaging, marking the first design evolution since the ...

Kendall Jenner is looking to accessorize alcohol bottles. Jenner's alcohol brand 818 Tequila will soon be selling 818 Minis, 50-milliliter bottles of tequila that the reality television star and model ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Patrón has partnered with global music platform Boiler ...

Patrón has partnered with global music platform Boiler Room for a series of events and content, per a press release. The Bacardi-owned tequila brand will sponsor events in Ibiza, London and Los ...