If I had a dollar for every time a client said they were taking PR in-house for budget reasons—only to return six months later with little results—well, I probably couldn’t quit my day job, but I ...

Are you maximizing the full potential of your public relations efforts? Building a strong relationship with your PR agency could be the game-changer your organization needs. The world of PR has ...

That’s why so many businesses expect overnight success from PR campaigns. They see other companies (perhaps competitors) ...

Here are the three non-negotiables you should expect from your PR agency for a successful partnership. If they aren’t living up to these standards, it’s time to switch to a team that will. The Fast ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

Communicators today aren’t simply asking how many stories ran or how many outlets picked up a press release. They want to understand why their brand appears (or doesn’t appear) when buyers research, ...

Stagwell is forming a communications unit to house its PR agencies by the time of its next earnings report. The shops are currently spread among the holding company’s business segments, including ...

Powerhouse PR agency FerenComm is celebrating its 30th anniversary in business by elevating two of its top talent to senior positions. Emily Hunter and Krista Zoch have both been promoted to senior ...