Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

Google faced a fresh federal court test on Monday as US government lawyers asked a judge to order the breakup of the search ...

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you ...

Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.

Google is back in court, this time to decide what happens next in an antitrust lawsuit involving its digital advertising ...

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and ...