It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.

Sabalenka has been donning Nike apparel since 2017 ... Aryna Sabalenka seemingly teased a new custom logo. She posted a photo of her Nike shoes, which had a tiger logo on it.

"In the off-season, other players go to Maldives or Hawaii," she teased last week in Riyadh, "but I'll have too many commercials to shoot and no vacation." ...

The uniform completes a two-year story arc, celebrating Minnesota’s lake life from summer’s warmth to winter’s chill Minneapolis/St. Paul – The Minnesota Timberwolves today announced the Nike ...

Tim Henman became a Jannik Sinner “superfan” after watching the Italian lift the trophy at the ATP Finals. The retired ...

As part of their new City Edition uniforms for the 2024-25 NBA season, the Rockets will also have a custom, ...

The Detroit Pistons have officially revealed their 2024-25 Nike NBA City Edition uniforms, a tribute to the legendary “Bad Boys” era that brought back-to-back NBA Championships in 1989 and 1990. The ...

It has a relaxed fit and features the brand's iconic stitched bunny and crossbones logo. Walter Sky, a young direct-to-consumer clothing brand ... They use a custom blend fabric made from Pima ...

Jannik Sinner has announced he is about to launch his own foundation and also debuted signature Nike clothing ahead of the 2024 ATP Finals.