In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

But that wasn't the only unusual decision Nike made while launching the Air Jordan brand. The Air Jordan 1 swapped the standard white upper for a black one, which violated the NBA's uniform policy ...

Eventually, though, Jordan signed a hefty $2.5 million deal with Nike, three times more than any other deal in the National Basketball Association at the time. With it, the Air Jordan was born.

While Jordans are most closely associated with the Jumpman logo, the wings logo dates back to the 1980s ... on as Nike holds ...

Epic Games has officially announced good news for all Fortnite fans and gaming enthusiasts. It is all set to launch Air Jordan 1 “Black Toe Reimagined” sneakers virtually to Nike fans via the game.

And to celebrate the eponymous shoes’ 35th anniversary, Nike is re-releasing the Air Jordan 4 sneakers in a new orchid colorway for a new generation of fans. Buy: Nike Air Jordan 4 Retro ...

Is Sonny Vaccaro really the visionary behind Michael Jordan's lucrative ... sneaker magnate, 'Air' did a good job of ...