Luckily, savvy shoppers looking for the ultimate tinted lip balm have found Maybelline’s Lifter Glaze Oil Balm, saying that ...

The best plumping lip glosses do exactly what you think: provide a shiny color payoff with appearance of fuller lips. Like ...

Actors are required to wear a certain amount of makeup, so it makes sense that the leading ladies of "The Big Bang Theory" go ...

Both versatile and incredibly wearable, Victoria Beckham's recognisable pinky-nude lip combination has never been easier to recreate ...

This lip balm provides the best of both worlds: an eye-catching shine with a sheer wash of color and lots of hydration. Made from a blend of jojoba oil, argan oil, and shea butter, it features a salve ...

Makeup artist Laura Geller previously described the kit as having “tremendous ease of use” and being great for mature skin.

There’s a new beauty technique quietly taking over makeup bags, and it’s as subtle as it is transformative. Lip contouring is ...

There’s a new beauty technique quietly taking over makeup bags, and it’s as subtle as it is transformative. Lip contouring is the art of shaping and %% ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Nourishing, softening, with rich, colorful textures, lip balms by Summer Fridays, Rhode, Ole Henriksen, and more have gone ...

Though red lipstick is considered a timeless makeup look, this year wearing a swipe of bright red across one's lips is ...

If you prefer nude shades, this one's delicate chai latte tint is for you. Vanilla not only brings a pleasant sweetness but is also full of antioxidants that help neutralize damaging free radicals.