Budweiser brewer AB InBev is set to end Heineken’s 30-year run as the official beer sponsor of soccer’s Champions League in a ...

The West Coast Conference reached out to Jalen Williams for narration purposes. It's one of the many sidequests that an NBA ...

The Dallas Cowboys is considered the most valuable NFL team this season, with brand value rising 3 per cent to $3bn (£2.27bn). The franchise generates more than $1.2bn (£909m) in annual revenue ...

Lab96 Studios takes its name from Under Armour’s earliest days. The company was founded by Kevin Plank in 1996, and early ...

Buffalo Bills quarterback Josh Allen will be partnering with NFL legend Peyton Manning to address the franchise's "curse." ...

The debate over how networks should cover serious injuries during NFL broadcasts continues following N.Y. Giants RB Cam ...

A new study suggests that NFL referees may favor the Chiefs in key games, potentially linking postseason calls to league ...

The October 23 edition of the SBJ Football newsletter reports on the labor agenda behind the NFL's extension of its deal with ...

With the sport set to make its Olympic debut in LA in 2028, the quarterback and captain of the Mexican women’s national team ...

Five months after unveiling a new pair of signature Saquon Barkley cleats, Nike leaned on the reigning and defending NFL ...

Ross, 85, has rejected overtures from hedge fund billionaire Ken Griffin; designated his daughter Jennifer as his successor; and has given a significant non-Dolphins sports management job to ...

It only took until Week 7 for the NFL to add more commercials to their RedZone channel after initially saying there would only be four 15-second ads added ...