The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Adrian has been a tech enthusiast since the 90s with a particular passion for gaming that developed thanks to his first gaming outings on Pong, Zork and Space Invaders. In the years that followed he ...

After 144 years with the same old Victorian seal, the University of California has decided to go mod. The university’s original logo — with its open book, 1868 date stamp and “Let there be light” ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 4 minutes When ...

CARBONDALE — It was the perfect time, at the perfect price, and what SIU athletic director Jerry Kill believes is the perfect face for his rebuilding athletic department. The Salukis' new logo, a more ...