According to the company, the campaign “invites people to play with Xbox across multiple devices and screens” and “showcases ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

The executive tells Rolling Stone that cloud streaming is the priority, but so are handhelds and home consoles ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is ...

Microsoft has launched a new marketing campaign, with a focus on showing all the different devices that can be used an Xbox ...