For the first time, a Michelin Guide will showcase the best restaurants in the American South — including North Carolina. Taking a regional approach, the Michelin Guide American South will ...

If anything, the Guide — like Michelin's other marketing plays — is a masterclass in brand building. It was just one part of a bigger strategy.

For years, chefs in Charlotte have wanted to be a part of the Michelin Guide, which reviews and rates the best restaurants in the world.Now, they just might get their chance. Behind the scenes in ...

For the first time, the Michelin Guide will feature the best restaurants in the American South with Michelin stars, including Charlotte and North Carolina.

The Michelin spotlight is reserved for regions with the money to spend on marketing. What's the Green Star worth? In 2024, France had 534 one-star, 75 two-star and 30 three-star restaurants, as ...

Michelin will launch its newest guide The American South later in 2025. Inspectors will award stars to 6 Southern states, including North Carolina restaurants.

The Michelin Guide first came to Florida in 2022, the result of a paid partnership with the state’s tourism marketing agency Visit Florida and tourism boards in Tampa, Orlando and Miami.