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The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, Barbie and Uno, as it continues its focus on IP.
For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their holiday sales estimates
In exchange for dropping its opposition to a trademark filing for a political podcast, Mattel insisted that the show not discuss “toys, dolls” or “fictional characters based on toys or
Mattel has been an industry leader in dolls and other toys (and not just ones for kids) for years, and a recent development promises to bring even more future favorite playthings into the world. The
As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.
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Trump comes for Barbie: Mattel lays bare the impact of global tariffs as holiday shopping begins
It is the first time that Mattel has missed on both earnings and revenue expectations in three financial quarters
For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their holiday sales estimates
Mattel struggles with falling sales and tight margins as Q3 disappointed. Click here to find out why MAT stock is a Sell.