CNBC

Lego keeps beating the toy industry. Its secret weapon is not what you'd expect

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry. Its brick sets based on Formula One, botanicals and popular ...
Polygon

Lego's finally making the Super Mario figures fans have been asking for

Six years after revealing the first batch of Lego Super Mario sets, Nintendo and The Lego Group are finally giving fans what they want: Super Mario minifigures. On Tuesday, March 10 (aka, Mario Day), ...
Kotaku

Lego Finally Announces A Mario Minifig Is Coming After Making Fans Wait Seven Years

Mamma mia! Lego fans have finally gotten confirmation from Nintendo that, yes, we are getting a Lego minifigure of Mario. This new fig will arrive sometime in 2027 alongside new sets that will likely ...
Forbes

LEGO Drops New McLaren To Celebrate 2025 F1 Champ, And It Looks Great

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...
CNN

Lego Star Wars ‘The Mandalorian and Grogu’ sets just launched, and we got a first look

The star of the show, to a lifelong Lego builder like myself, is the refreshed Grogu figure. The lovable green life-form originally referred to as “Baby Yoda” by fans was first introduced into the ...
Mashable

Behold, the Lego x Crocs footwear collab that dreams are made of

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. The most exciting footwear ...
BGR

LEGO Is Introducing Its Own 'SMART Bricks' - Here's What We Know

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...
Yahoo

Lego's $650 Pokémon set is already sold out as demand, preorders surge

Add Yahoo as a preferred source to see more of our stories on Google. Venusaur, Charizard and Blastoise. (Photo illustration: Julia Meslener/Yahoo News; photo: Lego) (Photo illustration: Julia ...
Rolling Stone

LEGO Smart Bricks Are the Smallest Big Deal Right Now. Here’s Where to Buy Them

One of the biggest announcements at this year’s Consumer Electronics Show (CES) wasn’t a new TV or a robot — it was LEGO Smart Play. The futuristic technology allows LEGO builds to emit lights and ...
The Verge

The first sets with Lego’s new Smart Brick are now available for preorder

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. Lego is launching its new Smart Play system with three Star Wars sets that will be released ...
USA Today

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...