Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Marcus Jordan's quest to become a successful businessman just received a big boost as the iconic Chris Brown was spotted ...

The 5-star prospect and 5'9" scoring guard from Eldorado High School in Albuquerque, NM had quite the Wednesday, officially ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Nike's once red-hot Jordan Brand could be losing its cool. In the last five years, Jordan Brand has more than doubled its top ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

The Jumpman Jack “Mocha” embodies a sophisticated fusion of Jordan Brand’s athletic heritage and Scott’s contemporary design ...

As promised, Travis Scott, Nike, and Jordan Brand have big plans for ComplexCon in Las Vegas this weekend. In addition to ...

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

Priced at $200, the Nike Jordan Jumpman Jack TR Travis Scott “dark mocha” sneakers come in men’s and women’s sizes and are ...

The world of sneakers and street culture is always lively with new partnerships; this time, two iconic names came together.