In 2013, Toyota had a cross-promotion with TakaraTomy (the Japanese equivalent to Transformers parent company Hasbro). This resulted in a new figure for Optimus Prime (also known as Convoy in ...

The initial wave of Transformers released by Hasbro in America in 1984 featured toys initially sold in Japan as Takara's ...

I love Transformers ... The £699 Robosen Elite Optimus Prime Robot, which has just gone on sale, has been created by Robosen's robotics experts in collaboration with Hasbro.

“Transformers One” from Paramount Animation and Hasbro Entertainment races to ... “Transformers One” is an origin story about how Optimus Prime (voiced by Chris Hemsworth) and Megatron ...

For the past 40 years, the Transformers brand has been a major part of the lives of millions around the world, be it the highly successful toyline from Hasbro ... led by Optimus Prime (Peter ...