The automaker has a plan to catch up to rivals rolling out high-performing, affordable electric vehicles. But first, it has ...
"Customers have shown that they will not pay any premium for these large EVs," Farley said in an earnings call.
Ford is launching a highly anticipated new truck to the world, but it's not bringing it to the U.S. Here's everything we know ...
Jim Farley was also critical of large EVs in general, saying they have "unresolvable" problems due to weight and high battery ...
Ford Motor Co. is forecasting weaker earnings growth for this year and further losses in its electric vehicles business as it ...
Ford F-150 Lightning display. Ford offers the F150 Lightning all-electric truck in Pro, XLT, Lariat, and Platinum models.
The F-150 Lightning’s sales numbers were down more than 10 percent compared to the fourth quarter of 2023, while the ...
Pickup trucks are more powerful than ever. Whether you want to pull a trailer or just go fast, these five trucks pack a ...
Given the outlay required to bring the Mach-E and Lightning to market as well as these vehicles’ less-than-stellar sales, profitability in the electric market is going to be tough for the automaker.
You can't fault Ford for trying, but it seems that its decision to kick off its electric vehicle plans with the likes of the F-150 Lightning ... to big EV SUVs and pickup trucks.