As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Mattel just released the Stevie Nicks Bella Donna Barbie Doll which you can now buy online at Amazon, Mattel, and Walmart. Shop Stevie Nicks Barbie ...

Mattel celebrates Debbie Allen with a Barbie doll, honoring her legacy as founder of the Debbie Allen Dance Academy.

Barbie’s Diwali doll is dressed in a festive, Moonlight Bloom set with a choli top, floral Koti vest and lehenga skirt ...

Barbie has launched special edition dolls to celebrate the 30th anniversary of the film 'Clueless'. The new collectible dolls feature the movie's main characters, Cher and Dionne. These ...

Hold onto your marigold crowns, because Mattel’s 2025 Dia de Muertos Barbie and Ken dolls are here, and they may just be the most breathtaking yet. These special editions showcase the dolls in all ...