In this video, we demonstrate a soft eye look with winged liner, perfect for work, school, or any occasion. For those who prefer a more neutral appearance, the winged liner step can be skipped. **Prod ...

This year, Gen X-ers in the United States will spend an estimated $86 billion on beauty, said Juan Caballero, head of insights and analytics at World Data Lab, which recently released a report on ...

Despite going viral online years prior, TirTir only launched in the UK in January 2025, and is now available in Boots stores and online. As well as the eye-catching red compact foundation, you can ...

These DIY Halloween costumes for kids are affordable, fun and oh so cute! Have the best-dressed kid in town with these DIY Halloween costumes for kids Is there anything cuter than a little kid dressed ...

Runways aren't real life, but they are a predictor of what trends we'll start seeing on our feeds. Makeup artist Alex Levy elevated the glittery eye we miss from the Euphoria makeup days at Zankov, ...

Two major mainland Chinese tutorial school operators are expanding their Hong Kong footprint, increasing the competition for local counterparts already facing challenges caused by a shrinking student ...

Celebrity make-up artist Hannah Martin has teamed up with OK! Beauty Box with goodies from Laura Mercier, Bobbi Brown & more ...

You can always count on the MTV Video Music Awards to begin award season with a bang. Unlike the black tie attire of the Oscars or the Emmys, the VMAs’ (unofficial) dress code tends to lean edgier and ...

You heard it here first, folks: Makeup is so back. Nearly every fall/winter runway show was filled with models coated in strong lipstick colors and smokey eyes. And now, our social feeds are starting ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Whether you’re looking for a minimal, everyday look for fall, or need a full-on glam look for evening, the toasty makeup ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...