And the appetite is real: in the last month, searches for eco-friendly swimwear have spiked by 101%, according to fashion platform Lyst, with the word ‘recycled’ having surged an additional 100%.

The following swimwear brands are using biomaterials ... Not only is the rubber eco-friendly, it’s also durable for regular ocean use and contours to the body for a flattering fit.

Adding versatility to swimwear is another significant trend. "People want swimwear that works as daywear too." ...

Additionally, increased awareness of sustainable swimwear options has fueled demand for eco-friendly materials like recycled polyester. Opportunity – Increasing Demand for Sustainable and Ethical ...